New website: a log burner installer in Birmingham

It has been a very long time since I last worked on a website for my bro, a log burner and wood stove installer in Birmingham. Being a web developer for the majority of the last two decades, you would think this would be a pretty easy thing to do, but it’s a little more involved than that! I always take a look at other sites in and around the local area (Birmingham, UK) before I embark on a redesign. There isn’t much modern competition in the log burner/multi fuel stove space, most sites actually appeared quite dated.

A good chunck of the websites you see today have been put together by some kind of content management software, you’ve probably heard of SquareSpace and Wix. To hand-roll a solution that can compete with the looks of a modern website would take some serious effort, not to mention a lot of help from my graphic designer wife! So… I did distract her from a project for a moment to get the low down on the latest and greatest features of the software she uses. She recommended WordPress. Why?

The benefits of


Some of the customisations I specifically made to WordPress for the log burner website:

One of my more proud achievements was the video loop of a fire for the desktop version of the site. A YouTube video on how to loop fire assets started with a “how not to do it”, which was actually the perfect way to do it in my case. Less than an hours work in Adobe Premier Pro and I had a seemless 3Mb loop hosted in an AWS S3 Bucket.

A video loop created with Adobe Premier Pro for the website background. Flames gently lick up, creating a warm, cosy feeling. Original file from

Posted by: Ian Brown
Ian is a Technical Lead for Iress, a global financial software leader. He is passionate about front end web development, enjoys coding in JavaScript & TypeScript and has the goal to make the web more accessible for those that are impaired visually or otherwise.

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2 thoughts on “New website: a log burner installer in Birmingham”

  1. A good read, and I agree when creating a website isn’t and easy thing to do no matter how many years experience one has. The website looks cool through mobile. I haven’t checked it out on desktop yet!

    1. Thanks Amrit, I appreciate the feedback! I wrote this post with you in mind as we were talking about ways to get a presence on the internet without too much hassle. Give me a shout if you’d like a hand setting up any part of this.

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